Toyota Invests Big in Research and Development

Here at Bell Road Toyota, we know that the Toyota brand is always working on improvements for our favorite vehicles. So it's no surprise to us that its researchers will soon be working hard at a massive new R&D center that's focused on making Toyota cars the best they can be. Whether you're interested in sedans like the 2018 Toyota Corolla or tough pickup trucks like the 2018 Toyota Tacoma, this new research center will help ensure that your favorite models keep getting better.

A New Kind of Electric Car Battery

At Bell Road Toyota, we're always excited to see what kind of advances the Toyota brand is working on. This automaker has always been a pioneer in the green car field, with models like the 2018 Toyota Prius, and we've recently learned that it's working on some new tech that could make these kinds of vehicles even more popular. The Toyota brand could be ready to change how green cars are built.

The Return of the Toyota Supra

Here at Bell Road Toyota, we don't just sell cars that are reliable. Our vehicles are also a lot of fun to drive. Models like the 2018 Toyota Corolla and the 2018 Toyota Camry have even received some sporty updates recently. Though if you're really a fan of sporty Toyota vehicles, you probably know all about the legendary Toyota Supra. This impressive model is finally making a comeback.

Toyota Cars and Advanced In-Car Technology

When you think of Toyota cars, you probably think of how dependable and safe they can be. Here at Bell Road Toyota, we think that you should also remember that these models on our lot also have some amazing technology to offer. From dependable safety features to connectivity features that could surprise you, we think that there's a lot to love about Toyota technology.

Rugged TRD Pro Toyota Trucks and SUVs

Here at Bell Road Toyota, we know that drivers expect a lot out of their trucks and SUVs. They want vehicles that can handle just about anything, while looking rugged and stylish. That's why so many drivers love the TRD Pro Series vehicles. These make our impressive SUVs and trucks even better, and the latest TRD Pro upgrades were just unveiled at the Chicago Auto Show.

The Rugged 2019 Toyota RAV4

SUVs and crossovers are popular right now. Here at Bell Road Toyota, we've noticed that plenty of drivers want to take models like the 2018 Toyota RAV4 out for a test drive. If you're one of them, we have some good news for you. This small crossover is due for a refresh, and we think drivers will find a lot to appreciate about the upcoming 2019 Toyota RAV4.

The Sporty and Spacious 2019 Toyota Avalon

Here at Bell Road Toyota, we're always excited to see a new Toyota vehicle in action. SUVs are popular right now, but don't count out Toyota sedans just yet. The successor to the 2018 Toyota Avalon just made its debut at the Detroit Auto Show, and we think that drivers will find a lot to love about this new car.