Toyota Celica Returning?

As the old expression goes, everything old is new again. We’re reminded of that with news this week that Toyota moved to protect its Celica trademark. Bell Road Toyota deciphers what this could mean for the Phoenix and Scottsdale, AZ drivers we serve.

The former Toyota Celica retired in 2006, capping a successful 35-year run. The car made a name for itself in rallying and on various racing circuits, and it retains a die-hard following among fans of the Toyota brand generally and sporty cars in particular.

That’s one big reason that a revived Toyota Celica isn’t so far-fetched. Another reason is the upcoming Toyota Supra. That’s another car with a very loyal following, but it’s worth remembering that it was originally a derivative of the Toyota Celica. If the Toyota Celica makes a comeback, it would be the first time since 2002 that both nameplates have been in active service side-by-side.

This would, of course, give the Toyota Motor Corporation three performance cars (with the other two models joining the existing Toyota 86). Current speculation on the part of Car and Driver and other outlets has it that the Toyota Celica would be a front-wheel drive performance sedan in keeping with the car’s last generation. It could also grace something else altogether, from an SUV (which seems a stretch) to a forward-looking concept car (which seems likely, though we’d hate to see the company stop there).

While we’re waiting on what’s next, however, there are many great Toyota models on offer right now at your Phoenix Toyota dealership, from the practical Toyota Corolla to the futuristic 2018 Toyota C-HR. Why not stop by 2020 West Bell Road in Phoenix, AZ and see what Bell Road Toyota has to offer?