The Toyota Motor Corporation’s trucks earn respect.
Even though they don’t put up the same sales figures as some of their
competitors, the Toyota Tacoma and Toyota Tundra are a well-kept secret. Those who know love their
Toyota trucks for their power and reliability. Bell Road Toyota looks at a
whole new breed of Toyota trucks that may soon take the world by storm.
These trucks will be larger and more powerful than the
pickups at your Phoenix Toyota dealership. They’ll also be cribbing the lessons
learned from another respected Toyota vehicle, the Toyota Mirai FCV (Fuel Cell
Vehicle). What kind of beast arises when you combine a truck with an FCV? The
company is betting big on big rigs powered by FCV technology.
The initiative is called Project Portal, and it’s
undergoing testing right now in Los Angeles. It’s not as much of a stretch as
it may seem, since fuel cells already power Toyota-built buses and forklifts. It’s mostly a matter of scaling the technology to meet the size and power needs
of long-haul trucking.
Why Los Angeles? The port uses trucks for hauling
freight from point-to-point within the port. With idle time and short distance
travel, the existing diesel trucks produce a lot of emissions. The FCV-powered
trucks will be just as efficient, but they’ll be much cleaner and quieter than
their fossil-fueled counterparts.
Once the technology has proven itself during the
testing program, it’ll make its way to the interstates and state highways of
America, including here in Phoenix, AZ. The average Bell Road Toyota customer isn’t
looking for a semi, but as with many other things, the technology developed for
one market has a way of making its way to other new Toyota trucks, cars, and SUVs. We can’t wait to see what comes
next, but why not come to our showroom at 2020 West Bell Road in Phoenix to
see what’s already here?
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