Toyota Invests Big in Research and Development

Here at Bell Road Toyota, we know that the Toyota brand is always working on improvements for our favorite vehicles. So it's no surprise to us that its researchers will soon be working hard at a massive new R&D center that's focused on making Toyota cars the best they can be. Whether you're interested in sedans like the 2018 Toyota Corolla or tough pickup trucks like the 2018 Toyota Tacoma, this new research center will help ensure that your favorite models keep getting better.

All in all, the Toyota brand has spent more than $21 billion on research and development efforts in the past year. The auto industry is changing rapidly, but you can be sure that Toyota cars will keep up thanks to this kind of investment. As vehicles use alternate fuels and new, advanced mobility technologies, Toyota researchers need space to test out the latest innovations. That's where this new R&D center comes in.

Located in Japan, this $2.8 billion hub could open up in some capacity in 2019. It will probably take another few years to become fully operational though. What will really set this facility apart is its recreation of Germany's iconic Nurburgring racetrack. This track has served as a proving ground for a variety of vehicles for years, and now a track that mimics parts of the Nurburgring will put Toyota cars to the test in their homeland. We can't wait to see what kind of new tech, green vehicles, and performance tweaks come from the work at this new facility.

So visit our Toyota dealership near Phoenix, AZ and find a new or pre-owned Toyota car that's been designed with care. You know that the models on our lot won't let you down when the going gets rough. We hope to see you soon for a test drive!