When the time comes to buy a new car in Phoenix, AZ, that means it's time for research. If that's what you're doing right now, you're probably up to your eyeballs in makes and models, specifications, trim levels, and finance information. We're about to put one more item into the mix that you might have overlooked, and it's an important one: Total Cost of Ownership (TCO). It's one thing we wish more of our customers understood when they came to Bell Road Toyota, because it's just one more metric that proves how good Toyota cars, trucks, and SUVs are.
TCO is usually calculated on a five-year basis. During that time, you're not just looking at the vehicle's sticker price. You're also taking into account all of the other costs incurred when you buy or lease a Toyota car. That means the costs for fuel, fees, insurance, and the ever-important repairs and maintenance.
Each year, Kelley Blue Book evaluates brands' cars for their five-year total cost of ownership. This year the Toyota brand took top honors in four categories. The 2017 Toyota Corolla won for Compact Car, the 2017 Toyota 86 won the Sports Car category, and the Hybrid/Alternative Energy Car and Electric Vehicle categories were topped by the 2017 Toyota Prius and 2017 Toyota Prius Prime, respectively. The presence of the new Toyota 86 and Toyota Prius Prime atop their respective categories speaks to the degree to which reputation helps; given the long record of reliability for Toyota cars, KBB extrapolated a lower TCO than they might have for a less-established brand.
What's the lesson here? First, if you're buying a new car, look beyond the sticker price. Second, if you're buying a new Toyota car in particular, look for a Toyota dealership that takes care of you for the whole life cycle of your car. That's what you'll get at Bell Road Toyota. To find out more, visit us at 2020 West Bell Road in Phoenix, AZ today.